How important is your blog?

I continue to have some difficulties with clients who do not understand that their blog is more important than their web site and that said blog should be the hub of all their social media activity.

The San Francisco blogger who landed on the front page of the Financial Times would probably not have received that distinction, no matter how badly her house had been vandalized, if it had not been for the fact that she named the private home rental company in a post about her horrible experience. It so happened that the company is in the middle of attracting millions in new investment and search engines being what they are . . ., the blogger’s post popped up!

That’s where you need to be, dear client! No, not with a vandalized home and not even necessarily in the Financial Times (although one could do worse!), but on the first page of a Google search. Your blog is far more likely to get you there than your web site.