When you blog . . . (three cardinal rules):

Your readers will have to become convinced that you know what you’re talking about (or they won’t come back for more).

Your readers will have to become convinced that your motives are pure, that you want to inform (a new tomato sauce recipe, review of a new tech gadget you have tried and like), entertain (make them laugh, or at least smile and nod their heads), and engage (your readers become aware that you truly care about them and want to hear back from them); if your motivation is to sell . . ., you’re losing readers!

Write clearly and with conviction, with proper grammar, spelling, punctuation and syntax and without hype, jargon, self-promotion, clichés or verbosity.

That’s all! See how easy it is?