It always amazes me that so many people want to look like, sound like, and otherwise come across like everybody else.
A recent client did not want to have it mentioned in his bio that he was passionate about his industry because, he said, his was an industry without passion. Really? Maybe he ought to shake things up a bit.
Even more recently, another client who was given a bit of “edge” in her profile told me she was too conservative, pragmatic and collaborative in nature for this. But she was interested in what she referred to “catchy phrases” . . . team player, results oriented, respected professional, highly motivated.
But, in the spirit of the customer being king, if a client insists . . ., I can do “boring”!
Still, if you want to make an impact in a job search or a vendor application, or if you want to be a conference’s next keynote speaker or get the attention of a talk show’s booker . . ., “boring” is probably not going to do it for you.
Find your uniqueness and dare to stand out!
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