LinkedIn is not the only on-line network, but for business and career connections it is the best. So, why am I still getting so much resistance?
In discussions that played out over several months, a prospective client for a LinkedIn profile told me in our last conversation that he was not yet convinced that this was a good venue for him (his prospects are CEOs of private companies in the $5-$20 million arena), but he would ask a few of his peers and if they recommended it, he would hire me to optimize his profile. He would call me the following week.
I never heard from him again.
So, for him, and for others with the same mindset, go to Amazon and buy a copy of “Let's Connect: Using LinkedIn to get ahead at work”, by Ajay Jain. An easy read and the perfect primer for people who deep-down know they need to be active in at least one social network but are unsure of how to go about it.
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