The other day, in a local art studio, I picked up a flyer for a “Marketing Online Workshop” – very basic stuff (web site, blog, social media), a reasonable fee, and an instructor whose name I had not heard before. A few minutes’ search told me that neither teaching nor online marketing are her areas of expertise. I have no questions about her effectiveness and success as a business owner and suspect that she is very good at what she does, but I wonder why an online marketing course should be taught be someone who launched her own blog in January 2009, has posted only 4 times (most recently on January 16, 2009) and has only 1 “follower” (herself).
Shouldn’t we all, as business professionals, practice what we teach?
Can you show me some I.D.? - By Caitlin Kelly We live in a lanyard culture. Everyone’s got some sort of laminated badge hanging from a chain or a ribbon or clipped to their belt. As ...
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