The other day, in a local art studio, I picked up a flyer for a “Marketing Online Workshop” – very basic stuff (web site, blog, social media), a reasonable fee, and an instructor whose name I had not heard before. A few minutes’ search told me that neither teaching nor online marketing are her areas of expertise. I have no questions about her effectiveness and success as a business owner and suspect that she is very good at what she does, but I wonder why an online marketing course should be taught be someone who launched her own blog in January 2009, has posted only 4 times (most recently on January 16, 2009) and has only 1 “follower” (herself).
Shouldn’t we all, as business professionals, practice what we teach?
First (10 day) visit to Berlin - By Caitlin Kelly The lobby of my hotel, the Savoy. I’d heard so much about Berlin I wanted to give it some time, so it was the longest one-stop stay of m...
15 hours ago