Randomly selected Frequent Facebook Users have responded as follows to my questions about their goals in the use of this Social Medium, and what benefits they have derived from it:
Goals:
Connect with interesting people and potential clients.
Keep up with friends.
Reconnecting with high school and college friends and staying in touch with family members.
Getting to know clients on a personal level.
Building my brand and promoting my business.
Added visibility and brand awareness.
“I sort of have to be there”.
It’s a showcase for my products.
Attract buyers.
Provide industry-related tips.
Build name recognition.
Promote my blog.
Provide support and motivation to others.
Develop a following for my company and its brands.
Rolling out products and services.
“Spying on my kids. LOL”
Communicating with friends, clients, family, colleagues, association members.
Creating on-line portfolios.
Benefits:
Getting more business than expected, including international.
Selling books and getting speaking engagements.
Being chosen as an example of effective social media use by a nationally-known publisher.
“I seem to be building a community.”
Increased web site visits, newsletter sign-ups and webinar attendance numbers.
National name and face recognition.
Great motivation, support and kick-in-the-butt.
Being able to “let go” – voice opinions, express feelings.
Saves time; no more phone calls.
Some new assignments and many leads.
Easy to use, compared with other Social Media.
And you? Post your goals and benefits in a brief comment.
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