Friday, November 6, 2009

Top-down or Bottom-up

This year, when you designed and began implementing your marketing plan, did you decide to buy a list of prospects, slice-and-dice them, narrow them down, come up with X number of prospects, which you then began to contact at random in order to come up with Y number of clients?


This is what Rick McPartlin of The CEO Challenge ( means when he denounces the "top-down" marketing plans, which he names as one of the characteristics of a "Best of the Worst" type of company. I do not want my company to be a BOTW and hope you do not want that for yours, either.

Happy analyzing of your 2009 results, and continued success in 2010!

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