This year, when you designed and began implementing your marketing plan, did you decide to buy a list of prospects, slice-and-dice them, narrow them down, come up with X number of prospects, which you then began to contact at random in order to come up with Y number of clients?
This is what Rick McPartlin of The CEO Challenge (http://www.therevenuegame.com/ceochallenge/) means when he denounces the "top-down" marketing plans, which he names as one of the characteristics of a "Best of the Worst" type of company. I do not want my company to be a BOTW and hope you do not want that for yours, either.
Happy analyzing of your 2009 results, and continued success in 2010!
Paran Homes Puts the “Active” in Active Adult at Silver Springs Village - Southeast homebuilder, Paran Homes, is proud to add another incredible West Cobb community to its growing portfolio – the established and esteemed Silver...
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