This year, when you designed and began implementing your marketing plan, did you decide to buy a list of prospects, slice-and-dice them, narrow them down, come up with X number of prospects, which you then began to contact at random in order to come up with Y number of clients?
This is what Rick McPartlin of The CEO Challenge (http://www.therevenuegame.com/ceochallenge/) means when he denounces the "top-down" marketing plans, which he names as one of the characteristics of a "Best of the Worst" type of company. I do not want my company to be a BOTW and hope you do not want that for yours, either.
Happy analyzing of your 2009 results, and continued success in 2010!
SR Homes Announces Spring Tour of Homes - Top Atlanta home builder SR Homes is excited to announce its Spring Tour of Homes featuring move-in ready opportunities at more than 10 communities throu...
12 hours ago