This year, when you designed and began implementing your marketing plan, did you decide to buy a list of prospects, slice-and-dice them, narrow them down, come up with X number of prospects, which you then began to contact at random in order to come up with Y number of clients?
Ouch!
This is what Rick McPartlin of The CEO Challenge (http://www.therevenuegame.com/ceochallenge/) means when he denounces the "top-down" marketing plans, which he names as one of the characteristics of a "Best of the Worst" type of company. I do not want my company to be a BOTW and hope you do not want that for yours, either.
Happy analyzing of your 2009 results, and continued success in 2010!
John Robert Hunt: Visionary Housing Forecaster, Beloved Industry Leader and
Friend
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[image: John Robert Hunt]
John Robert Hunt, Chief Analyst and Principal of MarketNsight, died
unexpectedly on Sunday, July 27, 2025. He was a visionary in ...
4 hours ago
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