Tiger Woods & The Media – how not to make a PR crash after you’ve had a car crash.

Had Tiger Woods said: “Elin and I had a fight and I stormed out of the house”, instead of lambasting the media and saying: “this is a private matter”, everyone would have understood and carried on with their own business (after all, who among us has not ever had a spousal dispute?) and Woods’s accident would have been a forgotten minor incident by now.

If you find yourself in the media spotlight for less then perfect reasons, whether you are a celebrity or not, tell the truth, tell the whole story, tell it yourself (certainly not your lawyer, unless you face possible criminal charges) apologize, and ask forgiveness. Easy, and end of story.