Wednesday, June 24, 2009


If you are using any of the following words or phrases in your press releases, web content, brochures or other communications tools, you are "communicating without meaning". Here they are:
Pleased to
Focused on
Leading provider
New and improved
120 percent
Cost effective

Who says so? David Meerman Scott, the author of The New Rules of Marketing & PR, who did a Vocus webinar this afternoon, where I learned so much in one hour - for free! - that I now have a whole lot of revising to do for my own company, and tons to teach my clients. I wouldn't bother if I had any doubts about the validity of the webinar's content.

Do you know who Cindy Gordon is?

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