Web Site as Hub of Media Outreach

Still writing about last Friday's and Saturday's Social Media Integration conference . . .

One of the nice things of conferences such as this one is that you go at least in part because of "The Big Names", the celebrities and near-celebrities who headline the event and then the surprise often comes from a not-so-well-known presenter, who has a lot of good stuff to share.

That was the case last Saturday with Jesse McDougall ("a social media consultant and web programming geek living in the woods of Vermont") of Catalyst Webworks, whose topic was "Make Your Website the Hub of Your Social Media Outreach".

What he said made perfectly good sense (my clients will benefit from my notes!) and the best way for me to pass it on to you is to suggest you take a look at the companies Jesse mentioned:

Lonely Planet
Seventh Generation
Patagonia

Even though these companies may be a bit bigger -- if not lots bigger -- than yours, study them for ideas you can use on your own site.